Top Takeaways From The Clarity Advantage

You’ve invested in CX transformation. Your AI capabilities are expanding. Your teams are global.

But with poor speech clarity, none of it performs the way it should.

Voice remains the most human channel in the enterprise, and also the most overlooked. Poor clarity leads to repeat calls, compliance exposure, and automation that misses the mark. 

Still, most organizations don’t measure clarity. They assume it.

ISG’s research in The Clarity Advantage: How Speech Understanding Powers CX, Compliance, and AI Performance shows that leading enterprises are beginning to treat clarity not as a support issue, but as a strategic enabler. 

When embedded across contact centers, compliance processes, and AI ecosystems, clarity has the potential to improve resolution rates, reduce risk, and increase operational consistency. 

Inside the Whitepaper

Authored by ISG, this paper explores how enterprises are approaching speech clarity as a strategic capability. It includes:

• The Speech Clarity Maturity Framework to benchmark current-state capability and assess readiness for scale
• Enterprise impact data that quantifies both the cost of poor clarity and the value of operationalizing it
• Two global case studies showing how clarity improvements translate into measurable business outcomes
• How Speech AI enables real-time clarity across multilingual, distributed environments

Why Speech Clarity Matters Now

As enterprises shift from digital-first transformation toward AI-enabled operations, clarity is becoming a foundational requirement for effective service, compliance, and automation. Its influence now spans resolution speed, agent retention, fraud prevention, and the accuracy of AI systems trained on voice data.

For organizations seeking to improve customer outcomes, manage operational risk, and unlock value from existing technology investments, speech clarity is moving from assumption to infrastructure.

Download the full whitepaper to explore the maturity model, use cases, and enterprise strategies for scaling clarity as a cross-functional capability.