Sanas Joins AWS Marketplace, Bringing Real-Time Speech AI to Where Enterprise Teams Already Buy
Real-time speech AI shouldn't require a six-month vendor onboarding process. Starting today, it doesn't — for any enterprise running on AWS.
Enterprise software buying has a reputation for being slow. New vendor relationships, parallel contract negotiations, InfoSec queues, procurement timelines that stretch from Q1 into Q4. The technology is rarely the bottleneck — the process is.
AWS Marketplace was built to change that. And as of today, Sanas is listed there — meaning enterprise teams running on AWS can now discover, purchase, and deploy real-time speech AI directly through their existing AWS account, with no separate vendor contract required.
Enterprise software procurement doesn't have to be a six-month sport. AWS Marketplace is where buying finally matches the speed of building.
Why CIOs and CTOs are Moving Purchasing to AWS Marketplace
AWS Marketplace isn't new — it's been transforming how organizations buy software for over 13 years. But 2026 marks a turning point. With over 30,000 listings and 99% of AWS's top 1,000 customers holding an active Marketplace subscription, it has become the default procurement channel for enterprise software.
For technology leaders evaluating AI tools, the calculus is straightforward: transact through infrastructure you already trust, use committed budget you've already allocated, and deploy within a security and compliance framework your team has already approved. AWS Marketplace makes all of that possible in a single flow.
What Sanas in AWS Marketplace Means for Your Team
Apply your AWS committed spend Sanas purchases count toward your existing AWS Enterprise Discount Program (EDP) — putting pre-allocated budget to work without a separate billing relationship. |
No separate vendor contract Buy, subscribe, and start entirely within your existing AWS billing relationship. No parallel procurement track, no new MSA to negotiate.
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Faster InfoSec clearance AWS Marketplace vendors are vetted against AWS's security standards — reducing your vendor risk assessment burden from the start. |
Faster time to value No additional procurement gates between decision and deployment. Your team gets up and running whether you're launching a new voice AI program or scaling existing agents.
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Infrastructure, Not a Point Solution
Most voice AI tools on the market started as meeting apps or noise cancellation utilities and have since added accent features as a bolt-on. Sanas was built differently — as speech AI infrastructure that runs at the stack level, integrating natively into contact center environments, telecom systems, and enterprise voice workflows across healthcare, financial services, retail, and BPO.
The difference shows up in how the technology actually performs. Sanas modulates accent in real time while preserving the speaker's voice and emotion — something that requires a vertically integrated approach, not a feature added on top of a third-party ASR layer.
Already a Sanas customer on AWS? This matters for you, too.
About half of our existing customers already show high AWS propensity scores — the infrastructure relationship was already there. AWS Marketplace closes the loop on procurement, making renewals simpler and expansions easier to execute without reopening a vendor engagement every time you want to grow.
If you're already running Sanas and your organization is on AWS, reach out to your account team. Nothing about your deployment changes — this is purely about how you buy.
~50% of our existing customers have high AWS propensity scores. The infrastructure relationship was already there — AWS Marketplace closes the procurement loop.
Frequently Asked Questions
What is Sanas and how does it work?
Sanas is a real-time speech AI platform that modulates accent and live language translation while preserving the speaker's voice and emotion. It runs at the infrastructure layer — integrating directly into contact center stacks, telecom systems, and enterprise voice workflows. No hardware required, no perceptible latency.
What is AWS Marketplace and why should enterprise teams use it?
AWS Marketplace is a curated digital catalog where organizations can discover, purchase, and deploy software directly through their existing AWS account. For enterprises with AWS committed spend (EDP), purchases count toward that commitment — eliminating the need for separate vendor contracts and simplifying procurement significantly.
Can I apply my AWS committed spend to Sanas?
Yes. Sanas purchases made in AWS Marketplace count toward your existing AWS EDP committed spend, allowing you to put pre-allocated budget to work without opening a separate vendor billing relationship. Reach out to your AWS and Sanas Account Teams to learn more about how you can take advantage of this.
How does Sanas differ from other voice AI tools like Krisp?
Krisp is primarily a noise cancellation and meeting productivity tool that has added accent conversion features. Sanas is purpose-built as enterprise speech AI infrastructure — designed for real-time deployment at scale across contact centers, telecom, and voice workflows, with voice and emotion preservation as a core technical differentiator. Sanas is also now available in AWS Marketplace.
What industries does Sanas serve?
Sanas serves enterprise customers across healthcare, financial services, telecom, retail, travel and hospitality, and BPO — compliance-sensitive, high-volume voice environments where communication clarity and deployment reliability are non-negotiable.
How do I get started with Sanas in AWS Marketplace?
Search for Sanas in AWS Marketplace here. To talk through procurement options with our team directly, reach out to your account team, or contact us at awsmarketplace@sanas.ai.
