Why Free-Forever? The Vision Behind Sanas's Free Noise-Cancelling Software

Every customer call is an opportunity to build trust, solve problems, and enhance satisfaction. Despite advancements in customer-facing technology, 58% of contact center leaders anticipate rising call volumes (McKinsey).‍

For frontline agents, this means handling increasing call loads while dealing with a persistent challenge: background noise. Disruptive noise impairs communication, diminishes customer experience, and adds to agent stress.

Sanas is here to change that. We understand these challenges firsthand, which is why we made the bold decision to offer our industry-leading noise-canceling software free forever.

A Tribute to Contact Centers: Our Driving Force

Sanas wouldn’t be where it is today without the contact center industry.

Our founders—Shawn, Max, and Sharath—have deep personal ties to this world. Inspired by their friend Raul’s firsthand experiences in contact centers, and Sharath’s own time working in one, they saw an opportunity to leverage AI to empower agents. Their vision: enable clear, distraction-free conversations without forcing agents to change their accents.

This connection to the industry runs through Sanas today. Many of our team members have worked in contact centers, giving us an intimate understanding of the daily challenges agents face. This empathy fuels our commitment to making noise cancellation technology accessible to all, without barriers.

Our Core Commitments

Empowering Agents—The Heroes of Customer Service

Agents play a critical role in delivering outstanding customer experiences. We’ve all benefited from an agent who patiently resolved a billing issue, located a missing package, or handled a return with kindness. Providing free noise cancellation is our way of giving back—reducing stress and helping agents perform at their best, every time.

Accessibility for All

“We believe this is a fundamental tool and should be accessible to everyone.” —Monal Patel, SVP, Product and Engineering, Sanas

High-quality noise cancellation has existed for years, but cost has prevented many contact centers from adopting it. By making our solution free, we’re ensuring that every agent, in every contact center, can benefit from clear communication, regardless of budget.

A Commitment to Inclusivity

The contact center industry is a lifeline for millions worldwide. In the Philippines alone, it contributes $32.5 billion annually and provides opportunities to young professionals across India, Mexico, Brazil, Africa, and beyond. Our mission is to eliminate barriers and enhance the work experience for agents everywhere.

“The contact center industry provides a lifeline—the ‘last chip and chair’—to young talent across the globe.” — Marty Massih Sarim, co-founder, Sanas

A Thank You to Our Contact Center Partners

Free noise cancellation is also our way of expressing gratitude to the contact centers that helped shape Sanas. Their early feedback was instrumental in refining our technology. Many of these partners didn’t just support our journey—they became our first customers and investors.

As Sharath Narayana, Sanas co-founder and CEO, says: “They are our true lifesavers, and in many ways, they changed the course of our destiny.”

Cutting-Edge Technology: Innovation at Its Core

While Sanas' noise-canceling software is free, its quality is world-class.

Our patented Neural Network-based Voice Enhancement system isolates background noise in real-time, ensuring crystal-clear conversations. For multilingual environments, our Accent Translation technology further enhances understanding, ensuring that accents don’t become communication barriers. By integrating noise cancellation and accent translation, Sanas enables seamless and inclusive conversations across borders.

Today, this transformative technology is trusted by over 100,000 agents, 20 of the top BPOs, and global enterprises committed to customer excellence.

Measurable Impact: Transforming Contact Centers

“With Sanas’s industry-defining noise cancellation, we’re enhancing customer satisfaction through crystal-clear communication.” — Brian Johnson, CEO of Transcom‍

The results speak for themselves: 

• 14% increase in First Call Resolution (FCR)
• 24% improvement in Likelihood to Recommend (LTR)
• 18% reduction in Average Handling Time (AHT)
• 22% boost in Customer Satisfaction (CSAT)
• Enhanced agent confidence and reduced stress

But the impact goes beyond contact centers. Enterprises worldwide use Sanas to bridge linguistic and cultural divides, creating more inclusive communication experiences.

Imagine a team in New York collaborating with colleagues in Tokyo—Sanas ensures they focus on the conversation, not background noise or accents. It’s a simple yet game-changing solution that brings people closer together.

What’s Next for Sanas?

With over 30,000 agents using our Accent Translation technology and more than 100,000 leveraging our free noise cancellation software, we’re just getting started. We continue to innovate, introducing new features that enhance communication across industries.

At our core, we stand by one simple mission: When two people who have never met need to communicate, we make it easier for them to understand each other—wherever they are, whoever they are.